Moisturizing is an essential skincare activity no matter which skin type you are. It’s a must in your morning and night skincare routine to replenish your skin of the moisture lost in cleansing. To have a vibrant glow on your face, your skin must be moisturized throughout the day.

Let’s decode why moisturizing is held in such great esteem in the skincare routines and what it does for our skin.

• Moisturizing helps your skin retain the hydration it needs. You will be surprised to find out that 15% of our skin is water. Now, it must be clear why we start looking dull when dehydrated. Your skin needs to be hydrated topically and from within. That is why the use of moisturizer and drinking enough water is made mandatory for optimal skin health.

• Moisturizing helps in balancing your skin’s oil production. Most people with oily skin think that their greasy skin can be managed well if they dry the oil out. This approach does more harm than good. Drying your skin immediately sends more oil requirements to your hard-working oil-producing glands and your skin will have a slick and shiny surface in no time. Get balanced, beautiful skin by replenishing your skin with moisturizer after cleansing instead.

• Moisturizing regularly helps your skin stay younger. The appearance of wrinkles and fine lines on your skin is a sign of the onset of ageing. Proper moisturizing delays the development of wrinkles and gives one plumper, radiating skin. Many moisturizers also have multiple purposes with anti-ageing ingredients embedded in them to help diminish the fine lines and wrinkles.

• Moisturizing well helps your makeup stay on for longer. Hydrated skin is smooth and supple which make the application of concealer, foundation and loose powder effortless. This makes fine lines, wrinkles and blemishes less noticeable. With a seamless surface as a base with moisturized skin, you will get a radiant look with a smooth makeup application.